Research Question 3: Key Trends

What trends do you expect will have a significant impact on the ways in which museums use technologies in the service of mission-mandated goals related to education and interpretation?

INSTRUCTIONS: Enter your responses to the questions below. This is most easily done by moving your cursor to the end of the last item and pressing RETURN to create a new bullet point. Please include URLs whenever you can (full URLs will automatically be turned into hyperlinks; please type them out rather than using the linking tools in the toolbar).

As you review what others have written, please add your thoughts and comments as well.

Please "sign" each of your contributions by marking with the code of 4 tildes (~) in a row so that we can follow up with you if we need additional information or leads to examples- this produces a signature when the page is updated, like this: - Larry Larry Jul 19, 2011


Compose your entries like this:
  • Trend Name. Add your ideas here, with few sentences of description including full URLs for references (e.g. http://horizon.nmc.org). And do not forget to sign your contribution with 4 ~ (tilde) characters!


  • The abundance of resources and relationships induced by open resources and social networks is increasingly challenging us to revisit our roles as educators in sense making, coaching and credentialing.Access to educational materials of all kinds has never been so easy or so open as it is today, and this trend is only increasing. The model of the museum curator or museum educator who stands in front of an object and interprets meaning for a passive audience is simply no longer realistic in this world of instant access. Museum professionals must respond by changing their roles to reflect the new need to guide and coach visitors in finding, interpreting, and making their own connections with collections and ideas. Museums must also be more willing to see themselves as learners, taking advantage of user-generated content to enhance the overall understanding of collections. [Carried forward from the 2010 Short List] agree. - marsha.semmel marsha.semmel Aug 30, 2011 - beth.harris beth.harris Aug 30, 2011 This relates to several issues on this page - There are a several very good websites that have cropped up over the last few years, precisely because museums are not filling the content needs of their audiences. See the excellent www.theartstory.org for example, and of course smarthistory.org (sorry, shameless plug), or http://www.friendsofart.net/en/ -- and of course these are varying in quality and there are more (I'll try to dig them up) - but the point is the same, they see a need for cross-museum open content on art history that is accessible and social and museums are not filling the need. - lorna.obrien lorna.obrien Aug 31, 2011 I came from a museum that I felt was doing a great job at changing the role of interpretation as our society becomes digital, not only that, but also incorporating audiences into the interpretation process so it is more inclusive. I think it's sad if more museums are not taking advantage of changes in our society to be more inclusive and relevant to museum audiences, especially younger audiences - christina.depaolo christina.depaolo
  • Collection-related rich media are becoming increasingly valuable assets in digital interpretation.Museums are beginning to see the value in developing formal strategies for capturing high-quality media documentation at every opportunity. Working more closely than ever with educators and researchers, museums are embracing the opportunities provided by rich media to enhance multimodal learning both online and in the galleries. Video, audio, and animations are no longer seen as afterthoughts in interpretation but increasingly as necessary components of an interpretive plan. This trend is beneficial to museum professionals and visitors alike as it encourages a deeper understanding of objects, ideas, and audiences. [Carried forward from the 2010 Short List] Still true for 2011. I'll add some reference to the fact that there is a need of an internally integrated system in the museum of accessing and using rich media files dispersed throughout the center and curated by diverse departments. Not just a question of CMS, it's rather a question of attitudes+organization.- conxa.roda conxa.roda Aug 26, 2011 - nik.honeysett nik.honeysett Aug 26, 2011 Ditto Agree. - marsha.semmel marsha.semmel Aug 30, 2011 Yes, absolutely. - rob.lancefield rob.lancefield Aug 31, 2011- jludden jludden Aug 31, 2011 - sheila.carey sheila.carey Aug 30, 2011- rkvaron rkvaron Aug 30, 2011 - rob.stein rob.stein Aug 30, 2011 - ed.rodley ed.rodley Aug 30, 2011 - koven.smith koven.smith Aug 31, 2011- susan.chun susan.chun Sep 1, 2011- seema.rao seema.rao Aug 30, 2011this is one that I see a lot of institutional resources going towards. The big change that has happened recently to me is that this is becoming central to planning of interpretation and the strategies for content creation, rather than an afterthought. --Reviewing the whole report so far, I realize now that my previous comment here it's in fact a Challenge, not yet a trend - conxa.roda conxa.roda Aug 31, 2011 - jason.trimmer jason.trimmer Aug 31, 2011 - allegra.burnette allegra.burnette Sep 1, 2011
  • Cross-institution collaboration is growing as another way to share resources.Museums are increasingly aware of the ways in which content including, but not limited to, unmediated collections data, may be seen and used in the broader networked environment. The days of gigantic, multi-year, foundation-funded collaborative projects are probably on the wane. Increasingly, multi-institutional collaboration will probably occur at the data level with institutions being collaborative partners only in a passive sense, and the real work of pulling multiple resources together being accomplished downstream, possibly by third-party organizations. [Carried forward from the 2010 Short List] --I'd like to assert my strong agreement with this one. Just as universities are working together to create helpful resources and best practice lists, so are museums.- Sam Sam Aug 30, 2011 You know I agree! - rob.stein rob.stein Aug 30, 2011 - ed.rodley ed.rodley Aug 30, 2011 - marsha.semmel marsha.semmel Aug 30, 2011 - lorna.obrien lorna.obrien Aug 31, 2011 - rob.lancefield rob.lancefield Aug 31, 2011 -- Yes! and not just to share resources, as the title says, also to achieve better acomplishments, be them richer results through collective intelligence, gaining know-how, trying innovative ways, reaching broader audiences, and more - conxa.roda conxa.roda Aug 31, 2011 Did I write that last year? Agree. - koven.smith koven.smith Aug 31, 2011 I agree, but since I work in a collaborative, I see different museum's collaborating at different levels, and their are many barriers that have to be worked through for significant collaboration to happen regarding technology. It has to be associated with the museum's mission and purpose and if the museum leadership does not get that, it won't happen. - christina.depaolo christina.depaolo
  • Digitization and cataloguing projects continue to require a significant share of museum resources.Museums are distinguished by the content they keep and interpret. There is an increasing understanding among museum professionals that visitors expect to be able to readily access accurate and interesting information and high-quality media. This requires museums to plan strategically for the digitization and cataloging of collections. These projects frequently require sacrifices in terms of scarce resources (money, personnel, and time) in order to meet long-term goals. [Carried forward from the 2010 Short List] Still strong need of working on digitization in 2011 and years to come - conxa.roda conxa.roda Aug 26, 2011 I would list this in the challenges section! Funding resources to support digitization seem to be waning. Is this because of the economy, or because they are not sexy anymore? In any case they are still vital, and difficult to bootstrap - rob.stein rob.stein Aug 30, 2011 - ed.rodley ed.rodley Aug 30, 2011 - lorna.obrien lorna.obrien Aug 31, 2011 - rob.lancefield rob.lancefield Aug 31, 2011 - jason.trimmer jason.trimmer Aug 31, 2011Still vital, but the methods for doing this have changed/evolved. Museums are getting more comfortable publishing objects with minimal cataloging online; crowdsourcing projects have helped to address collections with little description. Advancements in digital technology are making rapid capture projects more affordable and efficient.- erin.coburn erin.coburn Aug 31, 2011 I'm not sure that I agree with Rob about funding evaporating for digitization and cataloguing, except insofar as it is evaporating for everything, given the economy. In any event, I hope that this potential challenge will spur museums to think of digitization as a daily operational activity, rather than a series of fundable projects, which is what I was thinking of when I suggested this as a trend (not a challenge!) last year. Insofar as our observations here are aspirational rather than probable, I'd like to see more museums engaging permanent, rather than temporary, staff to work on digitization and archiving projects, just as we once had staff to run the copy room or the mail room. It's a matter of recognizing that digitization and cataloguing is a hundred-year project, not a five-year one. ---- Perhaps although I added it under technologies, here should be Rapid Imaging Protocols which have emerged at many museums and the notion that much photography can be done very well if perhaps not perfect (for now) by minimally trained but supervised staff in order bring as much digital resources to bear on interpretation and presentation as possible as soon as possible. - len.steinbach len.steinbach Sep 1, 2011
  • Increasingly, the expectation is for a seamless experience across devices.Whether viewing curated galleries centered around objects and ideas or making a virtual visit to a museum’s website, visitors expect museums to provide content. More and more, patrons want the experience of interacting with that content using the device of their choice, wherever and whenever they choose to do so. Virtual visitors in particular expect to be able to perform certain tasks online, and to be able to accomplish them on the device of their — and not the museum’s — choosing, but this is increasingly true of visitors to the physical space as well. [Carried forward from the 2010 Short List] - nik.honeysett nik.honeysett Aug 26, 2011 I think this may have to be retired or revised, to include the trend toward a single device - their own. --Agreed, Nik. I think if the trend description is tweaked to include apps and personal devices, then it is actually more relevant then ever before.- Sam Sam Aug 30, 2011 I came across a new term w.r.t. this concept called "Responsive Web Design" good references via articles here: http://www.smashingmagazine.com/2011/07/22/responsive-web-design-techniques-tools-and-design-strategies/ and here: http://www.alistapart.com/articles/responsive-web-design/ - seema.rao seema.raoI would agree. If personal devices are included in this definition, then yes, this is a clear trend. [user:marsha.semmel|1314754414]] agree, people expect to be able to access content and apps on their personal devices; and expect that museums can deliver this across multiple platforms (device agnostic). - erin.coburn erin.coburn Aug 31, 2011- jludden jludden Aug 31, 2011- scott.sayre scott.sayre Sep 1, 2011 - allegra.burnette allegra.burnette Sep 1, 2011
  • Increasingly, we expect to be connected wherever we go.Wireless network access, mobile networks, and personal portable networks have made it easy to remain connected almost anywhere. We are increasingly impatient of places where it is not possible, or where it is prohibitively expensive, to be connected, such as airplanes in flight (bus and train travel - - len.steinbach len.steinbach Sep 1, 2011)and countries outside our own mobile networks. The places where we cannot connect are shrinking — some flights provide wireless access, for instance — and our expectations of immediate access to our personal information, multi-level communication, and interaction with the world are more frequently met. [Carried forward from the 2010 Short List] And people expect to be plugged in everywhere (including museums) or they feel distress!
    http://www.newsmaxhealth.com/health_stories/Going_Unplugged_Upsetting/2011/07/26/400041.html- elizabeth.merritt elizabeth.merritt Aug 29, 2011- rkvaron rkvaron Aug 30, 2011 Making free access available should be a requirement for museums, not a nice thing. - ed.rodley ed.rodley Aug 30, 2011 -- agree re free access - lorna.obrien lorna.obrien Aug 31, 2011 - sheila.carey sheila.carey Aug 31, 2011 I think this is also a challenge. It can be costly and resource intensive to wire galleries. - erin.coburn erin.coburn Aug 31, 2011 There is also the issue here of museum policies with respect to use of mobile devices in galleries (looks like they're taking pictures, not allowed to talk on phone, etc) - len.steinbach len.steinbach Sep 1, 2011
  • Momentum is building for linked data/semantic web and open data.Many museum professionals, albeit primarily those in information technology departments, are beginning to understand that there is a role for museums in helping to make sense of the vast amount of data available to us all. Museums have ever been places of ideas, but until recently the use-cases and examples for what can be done with linked data have been limited. Momentum will increase as more in the field, particularly those involved in content creation and interpretation, have a better understanding of the opportunities offered by the semantic web. Perhaps of more importance than museum data is the matrix of contextual data in which it sits and which can then inspire museum professionals, educators, and visitors alike to think of new things to do with cultural heritage information. [Carried forward from the 2010 Short List] I think that it is a matter of if we don't swim in the semantic web we sink - susan.hazan susan.hazan Aug 28, 2011 - jason.trimmer jason.trimmer Aug 31, 2011 +1- susan.chun susan.chun Sep 1, 2011 I would meld into this the emerging importance of data curation, which I explored in a different section. - len.steinbach len.steinbach Sep 1, 2011
  • More and more, people expect to be able to work, learn, study, and connect with their social networks wherever and whenever they want to.We are not tied to desks anymore when we wish to use computers. Workers increasingly expect to be able to work from home or from the road, and most everyone expects to be able to get information, addresses, directions, reviews, and answers whenever they want, this is a key trend for both museum professionals and museum visitors. Mobile access to information is changing the way we plan everything from outings to errands. A corollary of this trend is the expectation that people will be available and online, anywhere and anytime. [Carried forward from the 2010 Short List] Yes, museums will intensify the use of mobile as learning experience, be it individual or social. And the more experienced the audiences go with mobile, the more demanding they will be. Museums need to develop new and appealing content specifically intended for mobile devices. It’s not enough to simply adapt preexisting content, the mobile environment is unique, so must mobile museum content be. More experienced users mean better and more creative museum apps are needed.- conxa.roda conxa.roda Aug 26, 2011 - marsha.semmel marsha.semmel Aug 30, 2011 - len.steinbach len.steinbach Sep 1, 2011
  • Social Operating Systems
    In a spectacular display of predictive accuracy, the 2008 Horizon report for Higher Ed, cites Social Operating Systems for the 4-5 year horizon (2012-13). I think it would benefit from revisiting now for a shorter timeframe with some revised clarity on how its shaping up, because I think it has huge significance for how museums think about what they are doing. There's an interesting article that briefly captures the trend: What Happens When Facebook Becomes the Internet? @ http://bigthink.com/ideas/39853. Currently Facebook accounts for 12% of all time spent on the internet, and its trending upwards fairly rapidly. In some respects, its mirroring the (curated) AOL experience of yesteryear. There are enough web surfers consuming content only from within Facebook through syndication, sharing and bookmarking (e.g. Flipboard) for them to be explicitly acknowledged by content providers, e.g. New York Times. This has significant implications for how museums present and interpret their content, is a website really necessary? - nik.honeysett nik.honeysett Aug 25, 2011 Nice article - thanks for the link. We seem to be approaching a point where a few big companies (Facebook, Google, Apple) will/have become the principal content providers for most users of the internet. I agree it has significant implications for museums, but think it might swing the other way. The only possible way to be sure you can manage AND control all of your resources and content might be to keep it all "in house" on an institutional website. Might museums and their staff need to learn not just how to use online wikis and social systems, but also learn how to use open source software to build non-profit, non-branded systems of their own? I've been following the reaction to Facebook privacy issues - and if Facebook can use any photo a member posts in any way that they wish, and they can, should museums be wary of posting collection images? - and the development of Diaspora, an open-source, decentralized social network. It's early days yet, but may prove relevant if the current trends follow the same media conglomeration paths as before. Whoever controls distribution controls content. - jason.trimmer jason.trimmer Aug 31, 2011
  • A better integration of online and offline resources and media will tend to grow to achieve a holistic communication strategy and more complete educational resources and visitor experiences. - conxa.roda conxa.roda Aug 26, 2011
  • Welcoming e-volunteers it's not only a way of reinforcing the museum digital team, but also of broadening the collaborative basis, through a richer perspective and varied points of view. Museums of the world are starting to develop e-volounteer programs. Volounteers may come from open calls through social media, internships of Museum Studies, wikipedians, etc. - conxa.roda conxa.roda Aug 26, 2011 We are thrilled with our interns - there is always so much to do and there is so much for them to learn in the real world - susan.hazan susan.hazan Aug 28, 2011 Including use of Citizen Scientists http://blogs.scientificamerican.com/guest-blog/2011/03/30/museum-brings-citizens-and-scientists-together-through-a-blogging-project-experimonth and Citizen Historianshttp://online.ushmm.org/lodzchildren/ and microvolunteering
    http://dailycrowdsource.com/2011/07/20/lifestyle/charity/microvolunteering-and-the-future-part-i/ (in constrast to some of the very labor intensive, large museum online projects - elizabeth.merritt elizabeth.merritt Aug 29, 2011 --Agreed. E-volunteers are needed to really make the physical experience of the museum come to life online.- Sam Sam Aug 30, 2011 - ed.rodley ed.rodley Aug 30, 2011 - susan.chun susan.chun Sep 1, 2011Interestingly, though, we're beginning to see that managing e-volunteers comes with many of the same demands and pressures that managing on-site volunteers does: it takes people, patience, and resources to give volunteers a meaningful quality experience of engaging with our museums. If we don't do this, their interest peters out quickly. Which is to say that I think that the value of e-volunteer programs (in the cost-benefit sense) is in the way that they provide a rich, personalized experience of the institution, as much as in their contribution to the work. agreed - len.steinbach len.steinbach Sep 1, 2011
  • Packaged Content/There's an app for that
    I'm still trying to figure if this is a real trend or not but, based on the volume of app downloads and emerging vendors in the app generation market for museums (art.se, artfinder, toura, &c), it appears there is an emerging trend to discretely package (curate) content. Curiously, interpretation and dissemination started out as discretely packaged and heavily curated (kiosks, audio guides, etc), we're experiencing a current trend for some museums to put everything out there under the guise of open access, which they are clearly uncertain about, but on the flipside there are more and more museums generating apps for specific subsets of their collection - heavily curated and discretely packaged. It seems that museums are much more comfortable with the control that this approach provides. It also provides much more obvious opportunities for branding and sponsorship, so I suspect this trend will win out. - nik.honeysett nik.honeysett Aug 26, 2011- rkvaron rkvaron Aug 30, 2011 - ed.rodley ed.rodley Aug 30, 2011- scott.sayre scott.sayre Sep 1, 2011 Why aren't museums marketing their curatorial expertise and expertise in project-based learning more effectively in a world where "curation nation" is the name of a hot book and school teachers are eager to learn more about effective project-based learning? - marsha.semmel marsha.semmel Aug 30, 2011
  • Rise of Personal Learning Networks/Platforms/EnvironmentsIncrease in self-directed learning, using tools, communities, and services that constitute the individual educational platforms learners use to guide their own learning and pursue educational goals. As adults are increasingly required to engage in continual education to keep up with the job market; in the face of near record low confidence in US public schools - marsha.semmel marsha.semmel Aug 30, 2011 http://www.gallup.com/poll/148724/Near-Record-Low-Confidence-Public-Schools.aspx?utm_source=email-a-friend&utm_medium=email&utm_campaign=sharing&utm_term=Near-Record-Low-Confidence-Public-Schools&utm_content=morelink ;with the as public schools, charter schools and home schoolers supplement their instruction with on-line resources, museums are becoming valuable and valued resources for learning. http://futureofed.org/2020forecast/platforms-for-resilience/- elizabeth.merritt elizabeth.merritt Aug 29, 2011
  • The distribution of museum content out into the world The increasing ubiquity of portable electronic devices with GPS enabled functions, together with the sophistication of geo-tagged services and augmented reality, lead to the expectation that museums extend their interpretation outside their own boundaries. One example of many:
    http://philanthropy.com/blogs/social-philanthropy/historypin-hopes-to-give-old-photos-a-new-life/28896- elizabeth.merritt elizabeth.merritt Aug 29, 2011 Agreed. - jason.trimmer jason.trimmer Aug 31, 2011 Ditto - dana.allen-greil dana.allen-greil Aug 31, 2011- scott.sayre scott.sayre Sep 1, 2011
  • The personal cyber-environment is a growing trend that currently is expressed by the fact that many people carry with them a variety of devices that allow them mobile access to information, entertainment, and social interaction. These devices will begin to coalesce into combined multipurpose systems that provide the range of capabilities that current smart phones, laptops, ipods, and tablet devices do, and more. As the devices become much smaller and lighter, are wearable or implanted, and require low energy levels to operate, human beings will become the mobile computing platforms that services such as augmented reality, gesture-based interactivity, location-based services, and many others will provision. In effect, as a person with such a system moves about, he or she carries and interacts with a personal cyber-environment. I believe we need to think in terms of how these different technologies and services, which are currently available or are emerging, will be integrated into creating this personalized cyber-environment that will become the reality and norm for current and coming generations. The personal learning network, distributed museum content, and other examples mentioned herein will require this sort of integrated personal environment upon which the abundant information, data, and services will impinge and be gathered for the individual's use.- david.dean david.dean Aug 30, 2011 The youth librarian at the YOUmedia center of the Chicago Public Library is called the 'cybernavigator'. - marsha.semmel marsha.semmel Aug 30, 2011
  • Participatory culture/ maker culture There is a growing chorus of voices advocating a more active role for visitors in shaping what museums do, both within the museum field (Nina Simon's "The Participatory Museum" book being a good example) and outside. Participatory design is almost as badly overhyped as mobiles or gamification, but underneath the hype, there is a clear trend that people want a more active hand in creating and controlling what they do in many spheres that used to be the purview of specialists. Makers don't to buy something, they want to make it themselves and take it home and take it apart. How museums meet those visitors will be something to watch. - ed.rodley ed.rodley Aug 30, 2011 - seema.rao seema.rao Aug 30, 2011I said this somewhere else on this WIKI, but I think that empowering visitor's voices is an important trend. Visitors want to have an experience that they are part of, not one that they passively watch. Yes this is a strong trend: New York Hall of Scinece, Pittsburgh Children's Museum, the Exploratorium and the Henry Ford are exploring the dimension of "maker' experiences which engage visitors of all ages in on-site and on-line, individual and collective experiences of tinkering, making, and discovery. - marsha.semmel marsha.semmel Aug 30, 2011 -- the democratisation of design and making through, for example, electronics and open source software is an important trend, museums should be supporting and actively encouraging this, working with the artists who are experimenting and developing in this area - lorna.obrien lorna.obrien Aug 31, 2011 Absolutely agree. My own museum is starting to view "hacks" as a discrete form of artwork unto itself. - koven.smith koven.smith Aug 31, 2011- scott.sayre scott.sayre Sep 1, 2011
  • Civic and Social Engagement Using Technology I think this topic embraces much of what has come before, and I believe takes it to its core.... I placed this under new topics related to crowd-sourcing which might also belong here --- there seems to be overlap. Maybe, especially if incorporating some of this issues presented here, it is the right overarching rubric? Here, again, whether one thinks of Brooklyn's Click!http://www.brooklynmuseum.org/exhibitions/click or the International Museum of Women (IMOW) "Young Women Speaking the Economy"http://imow.org/economica/youngwomenspeaking/ or Guggenheim's BMWGuggenheimLab http://bmwguggenheimlab.org there are immensely diverse programs and opportunities that are profoundly changing museums' scope, reach, and relationships that are just starting to be explored. - len.steinbach len.steinbach Sep 1, 2011
  • more respect for out-of-school learning environments and more attention to finding ways to credential the learning that occurs out of school * - marsha.semmel marsha.semmel Aug 30, 2011 Many recent respected reports discuss and demonstrate the power of out-of-school, after-school, year-long, summer, and 'lifelong, life wide, and life-deep' learning. This provides huge opportunities for museums to claim this learning territory in ways that reflect changing patterns of learning among people of all ages. This includes individual, custom, and personalized learning; this includes ways that museums nuture social, peer-group or intergenerational learning. This includes the potential to create seamless and powerful online and on-site learning experiences. In addition, there are many current efforts to create new metrics and credentials for learning that occurs outside of the school, including efforts sponsored by the Mozilla Foundation to explore a series of 'badges' that would contain metadata reflecting the achievement of different competencies for content- and skill-related activities. - marsha.semmel marsha.semmel Aug 30, 2011 - very good points. - jason.trimmer jason.trimmer Aug 31, 2011
  • Multilingual content delivery and acceptance is becoming increasingly widespread in digitally enabled contexts for sharing cultural information. In some such contexts it is becoming an expected norm. Software support for underlying technologies such as Unicode continues to grow, as do user expectations for what cultural institutions can and will do in this area. For museums, this presents new opportunities for sharing, interpretation, and communication with people in language communities previously less connected to any given institution, as well as new, non-trivial challenges regarding the creation, management, and presentation of multilingual metadata and interpretive content.* In some cases, the initially daunting gap between those opportunities and challenges may be bridgeable by crowdsourcing and collective intelligence, and in some it may become narrower as machine translation improves. In any case, the broad trend towards multilingual capabilities and content can and often should affect how museums implement many of the technologies in play for this report (AR, ebooks, open content, and tablet computing, to name just four), both in regard to how we think about producing content for these channels and in regard to how many people are able to benefit from using what we make: reading our ebooks, learning from our tablet apps, understanding our AR overlays, etc. If we embrace this change, we can grow our museums' communities. - rob.lancefield rob.lancefield Aug 31, 2011
    *Some relevant upcoming presentations:
    http://www.mcn.edu/multilingual-museums
    http://www.mcn.edu/managing-multilingual-content
    http://www.mcn.edu/2011/multilingual-access-chinese-cultural-heritage (Semantic Interoperability in Digital Libraries)
    On Unicode, see https://secure.wikimedia.org/wikipedia/en/wiki/Unicode. - rob.lancefield rob.lancefield Aug 31, 2011 - susan.chun susan.chun Sep 1, 2011I argued in R1 that the topic "Statistical Machine Translation" should fall under the rubric of "Multilingual Content" and encompass all of the ways (well described by Rob above) that multilingual content can be created and managed. This opportunity to facilitate the experience of non-English speaking communities is likely to be matched by their growing assumption that we will accommodate their needs, as excellent multilingual resources (Wikipedia, for example) grow. And: note that Wikipedia is a true multilingual resource--whereas even those U.S. and Canadian museums that have made an effort to develop multi-language websites or publications have created bilingual, rather than multilingual, content. -- Agreed - len.steinbach len.steinbach Sep 1, 2011
  • The increasing desire to hyper-segment audiences. Young people want to hang out with other young people, seniors don't want to be bugged by noisy kids, Millenials want interactive games and content on their mobile devices, many people are irritated when other visitors are pecking away on their iPhones. Museums are increasingly looking for ways to segment and tailor their museum experiences--spatially, temporally, technologically--to accommodate these preferences. - elizabeth.merritt elizabeth.merritt Aug 31, 2011 Elizabeth's comment makes me think about different kinds of audience segmentation. I find more and more that with many of the projects I'm working on, we're no longer thinking in terms of "millenials," "seniors" or what have you, but rather of audience slices created by different platforms--the "Twitter audience" needs to be treated differently from the "Facebook audience" needs to be treated differently from the "Instagram audience" or whatever. I think we may find in the next few years that these types of audience segments have a lot more meaning in terms of programming than our old means of segmentation. - koven.smith koven.smith Aug 31, 2011
  • More and more digital/electronic works being added to collections. This is a big one for my museum. An iPad app that I develop for an interpretive kiosk is significantly different from an iPad app that is accessioned into the collection as a work of art. An accessioned work of digital or electronic art comes with a whole host of restrictions that I never have to deal with when creating other (maybe almost identical) interpretive devices: has the artist given me permission to update the OS? to update the hardware? am I allowed to re-write code in order to make an artwork displayable on another device? Policies, best practices, and maybe new kinds of positions (digital conservators?) will have to be created in order to accommodate these kinds of works. - koven.smith koven.smith Aug 31, 2011
  • Museums as publishing/media companies. With online publishing and content sharing becoming simpler, cheaper, and quicker, we are seeing museums doing more than just posting collections content, creating online exhibitions and game experiences...they're now publishing daily feeds, blog posts, making commentary on things happening in the news, etc. This work becomes ongoing and constant, on a different timeline and way of working than an exhibition or even book-driven framework. It also means that museums need different skills, attitudes, and priorities for ever-changing online content AND that audiences are also turning to museums as sources of daily content, just as they do their favorite newspaper websites, blogs, podcast series, etc. An explosion of museums on Tumblr and Twitter or that are publishing frequently updated blogs is evidence that museums find themselves/are seen as skilled in producing this kind of content. A drive to make timely connections between the world today and our collections and scholarship is part of a stronger drive to remain relevant and to reach new audiences who may think first of museums as buildings/destinations rather than online clearinghouses for the world's treasures and knowledge. - dana.allen-greil dana.allen-greil Aug 31, 2011- scott.sayre scott.sayre Sep 1, 2011
  • Museums as research centers. - susan.chun susan.chun Sep 1, 2011
  • Greater focus on adopting sustainable technologies and practices.- scott.sayre scott.sayre Sep 1, 2011
  • Adoption of Web-based applications- scott.sayre scott.sayre Sep 1, 2011 Many museums are moving to cloud-based applications for everything from email and scheduling to payroll/accounting and even collections management.